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San Miguel

Expanding the Amaranth Market

Global Network Case 101-14

Technológico De Monterrey Yale School Of Management

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This case is presented by the Global Network for Advanced Management.

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Case number: 101-14

Updated June 21, 2016 Published March 07, 2014

The Yale School of Management’s work on this Global Network case study has been made possible by the generous support of

The Brad Huang '90 Fund for Innovation in Case Studies.

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