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Global Network Case 101-13

NUS Business School Yale School Of Management

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This case is presented by the Global Network for Advanced Management.

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Case number: 101-13

Updated June 27, 2016 Published March 18, 2013

The National University of Singapore Business School participation benefited from the generous support of the Musim Mas Endowment

The Yale School of Management’s work on this Global Network case study has been made possible by the generous support of

The Brad Huang ’90 Fund for Innovation in Case Studies
and
The Jane Mendillo YC ’80, ’84 MBA and Ralph Earle ’84 MBA Fund

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