By the 2000s, palm oil had become the most heavily traded edible oil in the world. Golden Agri Resources (GAR) has been in the forefront of this palm oil boom in Indonesia. Founded in 1996 by the influential Widjaja family (operators of the Sinar Mas business group), GAR had become one of the leading palm oil companies in Indonesia. The company had come under fire from Greenpeace as palm oil plantations had been identified as the leading cause of deforestation. GAR and Greenpeace had hammered out an agreement to limit GAR’s impact on the rain forest. But could the agreement persist given the conflicting demands as to what constituted sustainable practices in the palm oil industry?
The National University of Singapore Business School participation benefited from the generous support of the Musim Mas Endowment
The Yale School of Management’s work on this Global Network case study has been made possible by the generous support of
The Brad Huang ’90 Fund for Innovation in Case Studies
The Jane Mendillo YC ’80, ’84 MBA and Ralph Earle ’84 MBA Fund