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By the 2000s, palm oil had become the most heavily traded edible oil in the world. Golden Agri Resources (GAR) has been in the forefront of this palm oil boom in Indonesia. Founded in 1996 by the influential Widjaja family (operators of the Sinar Mas business group), GAR had become one of the leading palm oil companies in Indonesia. The company had come under fire from Greenpeace as palm oil plantations had been identified as the leading cause of deforestation. GAR and Greenpeace had hammered out an agreement to limit GAR’s impact on the rain forest. But could the agreement persist given the conflicting demands as to what constituted sustainable practices in the palm oil industry?



The National University of Singapore Business School participation benefited from the generous support of the Musim Mas Endowment

The Yale School of Management’s work on this Global Network case study has been made possible by the generous support of

The Brad Huang ’90 Fund for Innovation in Case Studies
The Jane Mendillo YC ’80, ’84 MBA and Ralph Earle ’84 MBA Fund

Project Editor

Jaan EliasDirector of Case Reseach, Yale School of Management
Kenneth RichardsMusim Mas Professor, National University of Singapore Business School

Case Supervision

Kenneth Richards
David BachSenior Associate Dean for Executive MBA and Global Programs & Senior Lecturer, Yale School of Management

Additional Web Site Text

Kenneth Richards
Robert K. FlemingAdjunct Associate Professor, National University of Singapore Business School

Video Production and Editing

Greg MacDonaldMultimedia Producer, Case Research and Development, Yale School of Management

Video Camera and Sound

Video Production Assistance

Mac Richards

Video Interviewers

Kenneth Richards
Rian Maelzer

Liaison with The Aspen Institute

Justin GoldbachAdvisor, Business and Society Program at The Aspen Institute

Special Thanks for the Interviews, Images, and Other Assistance

Franky Widjaja Chairman and CEO, Golden Agri-Resources Ltd
Peter HengManaging Director, Corporate Communications and Sustainability, Golden Agri-Resources Ltd
Rafael Buhay Concepcion JrCFO and Executive Director,Golden Agri-Resources Ltd
Richard KanSenior Manager, Golden Agri-Resources Ltd
Daud DharsonoPresident, PT Smart tbk
Jean-Pierre CalimanDirector, PT Smart tbk Research Institute
Mahendra SiregarVice-Minister of Finance, Republic of Indonesia
Bustar Maitarthe Head of the Forest Campaign, Greenpeace
Scott PoyntonFounder and Director, The Forest Trust
Darrel WebberSecretary General, Roundtable on Sustainable Palm Oil (RSPO)